Banner ads are text
and pictures typically placed on high traffic web sites. When you click
on a banner ad, it sends you to the advertised web site. Banner ads are
not the magic solution to your advertising needs, but in most cases they
help.
How banner ads work.
We work banner ads
different than most places. Generally if you purchase a banner ad on another
website on the internet, you will pay for what is called impressions, or
click rate. Impressions is nothing more that you pay for how many times
your ad appears on the internet. You may pay $1000.00 for 2000 impressions.
That means that 2000 people saw your ad. That may sound like a good amount
of traffic, but that also means that you ad s only being seen for a few
days. And not everyone that uses that site, will see your ad. A slightly
better method of using a banner ad is click rate. Click rate means that
you pay for every click on your banner. Again, your banner is most likely
not going to be displaced for every visitor, but you do get a more targeted
audience for your money. Click through prices are usually much higher than
impression rates.
How banner ads work
with SimplyFredericksburg.
SimplyFredericksburg
has what we feel is a better approach to banner ads. We display your ad
everyday for every visitor on the page(s) you select. This means that everyone
visiting those pages that your ad is on, will see your ad. We offer banner
ads on just about every page on the SimplyFredericksburg.
We have very few restriction on a banner ad, except that only the 100H
x 200W. On the main page we offer both static ads and rotating banners.
This is the only place we offer rotating ads. All ads must follow our
rules and policies. The only other restriction we have on banner ads
is placement of the ad. We have certain areas that we will place an ad.
What is placement
of the ad have to do with anything?
Believe it or not,
people are more likely to click on an ad if it is placed in certain locations.
The "prize" spot for most business is the top of the page. The of the page
offers a chance to be seen first, but may not be the location that draws
the most attention. Placing an ad at the bottom of a page is probably the
least likely location for an ad, but if the same ad is at the top and the
bottom, studies show that the chances of the visitor clicking on the banner
increases. Ads placed about 1/3 the way down on a page or on the right
hand side of the page, near the bottom draw the greatest possibility of
being clicked. Simply Web Services offers the top and bottom spots of every
page, the left side of the page under the menu items, and on select pages
1/3 the way down and left bottom corner spots. Please contact SimplyFredericksburg
if you have a location and page that interests you. All of our ads are
placed on a first come first served manner. This means that if a spot is
taken by another company, then they have have that spot for that month.
The banner ads on the front page are on a monthly basis. All other banner
ads are on a 3, 6 or 12 month basis.
Banner sizes.
We offer a 100 x
200 (height x width) on the front page (rotating banner) and a 40 x 200
(height x width) on the static ads at the bottom of the main page.
We offer three sizes on the
other pages. All sizes are the same price.
Icon banner 200 x 40 pixel graphic banner
Medium Banner 200 x 100 pixel graphic banner
Large banner 468 x 60 pixel graphic banner
When preparing to place a
banner ad, you will want to have in mind what you want your ad to look
like. We suggest using an ad that keeps with the look and feel of your
website and you company. Animated banner ads tend to be more effective
than static ads.
Payment on all advertisements
must be paid 100% up front.
We reserve the right to reject
any ad based solely on our discretion.
Contact
if your interested in any of these options.